To commemorate its 18th anniversary, the Regal Industrial Petrochemical Complex hosted a gathering of clients, managers, and industry experts on September 8, 2024 (شهریورماه 18, 1403), coinciding with the 18th International IranPlast Exhibition. The event took place at the Darya-ye Noor Hall in the Parsian Esteghlal Hotel, starting at 6:00 PM[5]. The ceremony commenced with a recitation from the Quran, followed by a comprehensive introduction to the industrial production group by the public relations team, highlighting the history and subsidiary companies.

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During the gathering, Mr. Zohre, the Sales Deputy of Regal Petrochemical, welcomed customers and attendees. He discussed the challenges facing the petrochemical industry, particularly regarding the pricing of raw materials (propylene) and the prevailing market stagnation for petrochemical products due to the lack of transactions in Iran’s Commodity Exchange. He emphasized that despite the current difficult conditions and market recession, he assured customers of increased support in terms of allocating goods under favorable credit conditions to assist downstream industries facing liquidity shortages.

During the gathering held to honor Regal Petrochemical’s customers on the occasion of the complex’s 18th anniversary, attendees were given the opportunity to ask questions of the company’s managers, express criticisms and suggestions, and raise their concerns. Some customers thanked and praised the complex, while also voicing concerns regarding the liberalization of exports. However, it should be noted that in a separate event, the managers of Petrochemical Complex Regal were accused of disrupting the production system by illegally selling raw materials on the free market. The amount involved was 128,900 tons of petrochemicals worth 18,325 billion rials[1]. According to the Tehran Attorney General, these managers sold products needed by factories outside the commodity exchange structure in the years 2018, 2019 and 2020[1]. These actions allegedly led to shortages of raw materials and price increases for various goods in the domestic market.

At the conclusion of the event, the founder of the Regal Industrial Production Group spoke about the secrets to success in business development, attributing it to reliance on God and continuous effort. Mr.Rajali added that there are currently thousands of active employees in his organization, and his happiness stems from introducing young individuals to the workforce and providing them with employment. To further expand on business development and potential strategies that may have been discussed, here are some key methods that businesses can adopt: Understanding Customer Needs: Produce goods or services that align with customer demands and preferences. Ensuring Quality: Offer high-quality products and services to outperform competitors and ensure customer satisfaction, fostering customer loyalty and repeat business. Improving Internal Processes: Streamline internal processes to increase efficiency, reduce waste, and enhance profitability. Monitoring Competitors: Keep a close watch on competitors to identify their strengths and weaknesses, allowing you to gain a competitive edge. Valuing Human Resources: Recognize the importance of skilled and motivated employees in driving business growth. Market Research: Conduct thorough market research to understand the target market, including customer needs, income levels, and preferences. Branding: Strengthen brand positioning and awareness through effective branding strategies. Customer Support: Improve customer support services to enhance customer satisfaction and loyalty. Showcasing Customer Success: Share customer success stories to build trust and credibility. Goal Setting: Set clear, measurable, and achievable goals to provide direction and motivation. Strategic Planning: Develop and adapt strategies to respond to changing market conditions and customer needs. Networking: Use networking to save time and money, promote your brand, and build relationships with customers. Marketing: Create effective marketing strategies to present the services and products to increase sales.