This center aims to leverage its successful experiences (spanning over three decades) in production, research, and development to advance innovation goals. It utilizes all systems, modern management tools, and up-to-date standards to achieve this. Aligned with the organization's innovation policy, the Penta Innovation Center supports the creation of a new innovation culture, including the establishment of infrastructure to provide necessary facilities for elites and scholars. The center also focuses on fostering motivation for innovation in specialized scientific and technological fields, assisting in the birth and sustainability of startups, and supporting new ideas for developing technologies and products. Another key objective is to innovate in creating new products within the industrial and commercial group's scope, commercializing them, and enhancing the brand value through the efforts of innovators, technologists, and startups across the country. Innovation for creating new products within the group's operational domain, their commercialization, and elevating the brand's reputation through the contributions of innovators, technologists, and startups is a source of pride for this center.